Creating your own website – a painstaking job that requires a lot of time and effort. Using CMS greatly facilitates this process, making it available to the average user. However, even in this case, you need to decide – what and how will be presented on your site. If you have already chosen the technical component of your resource, it is time to move on to the next stage – the choice of graphic design of your site.

What is a template?

Template (or theme) – a specific set of files that determine the appearance of your site. It is their data is used to design and correctly output information to users. Typically, a template consists of several files: some are responsible for the visual representation of various elements, others determine the correct places to display information (which block will be shown to visitors to the resource), the third are graphic files needed to properly display the theme. Particular attention should be paid to the fact that the system and template files in WordPress work independently of each other, that is, you can change the theme and, for example, update the version of WordPress at different times.

How to Choose a Template

All WordPress templates can be divided into two groups, namely paid and free. As you can guess, free templates are distributed absolutely freely, while you have to pay for using a paid template. The list of free themes can be found in the administration panel of WordPress. As for paid templates (or they are also called premium templates), you can buy them on individual websites such as www.templatemonster.com by the Template Monster company.

There are two advantages to paid themes: first, thanks to them, the design of your site can be really unique and do not intersect with the design of most other resources in WordPress, and secondly, as a rule, paid templates have a better code, which means that they have fewer problems, and they are usually supported by developers and authors of the project – in case of any questions you will always have, to whom to turn.

At the end of the day, it’s up to you to decide which template to use. As a rule, for blogs and personal pages it is possible to find a suitable free template, but it is better to create commercial sites and large web resources with the use of paid themes, because then they will stand out against other sites on WordPress, and also will differ in stability of work.

Advice on choosing a template

When choosing a suitable template, you should consider not only how much you like (or dislike) its design, but also some other parameters. For example, if you plan to monetize your resource, you should provide space for future advertising banners and announcements. In this case it is better to choose a template with three or more columns. If you are going to use your logo on the site, when choosing a theme, imagine how it will be combined with your logo, and where it will be better placed. Some basic website templates already have a special place for your logo.

If you plan to actively promote your site in search engines, make sure that the selected theme has a suitable SEO code. Be sure to read the template descriptions, which often list their main characteristics. It is extremely important that your chosen theme is adaptive – then your site will be convenient to view from both the monitor screen and tablet or mobile phone. 

Also pay attention to the download speed of the theme – if your resource will be downloaded longer than 3-5 seconds, there is a good chance that you will lose most of your audience. Before installation, be sure to carefully test the template: how the buttons work, what impression the design makes, fonts, whether you like the design and functionality of the template in general.

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